The logo, a combination of a symbol and wordmark, was derived from the core message »Fonic is simple, affordable, fast and independent«. The symbol, derived from a 10 cent coin, symbolizes the main benefit of the brand: the price. The rounded edges in the typography represent Fonic’s simple, clearly structured range of products and services.

The website went online once the corporate design was introduced. A nationwide print campaign and sales at discount supermarket Lidl started at the same time. 

 

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo development

Client

Fonic

Industry

Media & telecommunications

Project

Corporate design

Year

2008

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