The core of the corporate strategy and the prerequisite for the shared success of Klöpfer and its clients is outstanding product and service quality that far exceeds market standards. Whether materials, delivery, advice or support: »Mit Klöpfer klappt’s« (»It works with Klöpfer«) communicates Klöpfer's advantages to target audiences in a clear, likeable way.

The new slogan was introduced with an employee event as well as photos and videos of Klöpfer clients and employees. Posters, written guidelines and a contest increased the acceptance and spread of the slogan both within and outside the company. 

Awards

  • The Design Award of the Federal Republic Germany 2011
    Silver for Weltholz »On Tour«
  • ADAM Award 2010
    Gold for Weltholz »On Tour«
  • ADC Germany 2010
    Award for Weltholz »On Tour«
  • ADC Germany 2010
    Award for corporate design of Weltholz
  • ADC Europe 2010
    Nomination for Weltholz »On Tour«
  • Corporate Design Award 2010
    Award for corporate design of Weltholz
  • D&AD Award 2010
    Bronze for Weltholz »On Tour«
  • DDC Award 2010
    Gold for Weltholz »On Tour«
  • iF communication design award 2010
    Award for corporate design of Weltholz
  • iF communication design award 2010
    Gold for Weltholz »On Tour«
  • red dot communication design award 2010
    red dot for corporate design of Weltholz
  • red dot communication design award 2010
    red dot for Weltholz »On Tour«
  • ADC New York 2009
    Merit in category »Design Sphere« for brand development
  • ADAM Award 2008
    Gold for NetzwerkHolz Forum Munich
  • ADC Germany 2008
    Award for NetzwerkHolz Forum Munich
  • Clio Award 2008
    Silver for NetzwerkHolz Forum Munich
  • iF communication design award 2008
    Award for NetzwerkHolz Forum Munich
  • red dot product design award 2008
    red dot for NetzwerkHolz Forum Munich
  • Corporate Design Preis 2007
    Shortlist for corporate design
  • Eulda Logo Award 2007
    Award for the logo
  • European Design Awards 2007
    Merit for the logo
  • iF communication design award 2007
    Gold for corporate design
  • red dot communication design award 2007
    red dot for corporate design

Involved areas of expertise

Services

  • Names and taglines
  • Tagline
  • Product communication
  • Product campaigns

Client

Klöpfer Holzhandel

Industry

Retail

Project

Slogan

Year

2013

Close details

Klöpfer

Brand development

Klöpfer is Germany’s largest wood wholesaler. The combination of retail expertise and outstanding customer orientation has made the company today’s market leader, known for quality and expert service in all wood-related areas involving wood and helping customers achieve success.

Close details

Klöpfer

Corporate image and product brochures

Customer orientation is the main element of Klöpfer’s strategic brand positioning. We consistently translated this mindset into the corporate image and product brochures to support company sales.

Close details KMS COMMUNICATION

Klöpfer

Brand portfolio strategy

Klöpfer is one of the leading wood dealers for processing craftsmen and bulk buyers. The company follows a consistent customer orientation reflected in the brand’s strategic concept and relevant company decisions.

Close details KMS STRATEGY

Related projects

feno

Name and tagline

feno, formerly known as kwl-lighting, manufactures light control elements and is also responsible for planning and implementing light installations. The company combines its outstanding technical expertise and artistic, aesthetic approach in its characteristic project work.

Close details KMS COMMUNICATION

Munich Kunstareal

Brand name

The Munich Kunstareal, located in Munich’s Maxvorstadt district, has an unusually high number of museums, universities and cultural institutions. Together, they form »an intellectual space people can experience spanning antiquity to the present«– a forum of European culture.

Close details KMS COMMUNICATION

Schneider Schreibgeräte

Tagline

Writing tool manufacturer Schneider refers specifically to the world of handwriting in its tagline to emphasize its significance in everyday communication.

Close details KMS COMMUNICATION