The 3D logo reflects the quality and elegance of the watercrafts as well as the exclusive materials used in their production. At the same time, the logo and the new tagline, »Redefining Watercrafts«, create a connection to the company’s innovative ingenuity and dynamism, as well as water. The color scheme, dominated by »Turquoise« and the specially created »Champagne Pearl«, combines with the minimalistic tone of the communication to convey the unique experience of sailing in a Kormaran.
Awards
- red dot communication design award 2013
red dot for corporate design
Involved areas of expertise
Services
- Visual identity
- Corporate design
- Names and taglines
Client
Kormaran
Industry
Luxury & lifestyle
Project
Brand development
Year
2012
Close details