The 3D logo reflects the quality and elegance of the watercrafts as well as the exclusive materials used in their production. At the same time, the logo and the new tagline, »Redefining Watercrafts«, create a connection to the company’s innovative ingenuity and dynamism, as well as water. The color scheme, dominated by »Turquoise« and the specially created »Champagne Pearl«, combines with the minimalistic tone of the communication to convey the unique experience of sailing in a Kormaran.

Awards

  • red dot communication design award 2013
    red dot for corporate design

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Names and taglines

Client

Kormaran

Industry

Luxury & lifestyle

Project

Brand development

Year

2012

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