In 1963, Ferruccio Lamborghini opened an automobile factory with the aim of building the world’s best sports car. After a sensational start, the brand lost much of its original luster after the company changed hands several times. After being acquired by Audi in 1998, the challenge was to strengthen the brand profile once again and bring the legend of Lamborghini back to life. By designing high-impact presentations at a few carefully chosen events, we were able to create a halo of exclusivity. Trade show booths and showrooms are reminiscent of sacred buildings, further enhancing the impression of these vehicles as cult objects. We also designed a special exhibition of Lamborghini’s great classics at Munich’s Pinakothek der Moderne.

Awards

  • iF product design award 2006
    Award for trade fair exhibit Genf 2004
  • iF product design award 2005
    Award for exhibition »Mythen 1: Lamborghini«, Pinakothek der Moderne
  • EIBTM Award 2003
    Best Event in Europe Award for product launching event for Murciélago
  • red dot product design award 2003
    Red dot for trade fair exhibit IAA 2001
  • contract world award 2002
    Best of Category Shops/Showrooms for trade fair exhibit IAA 2001
  • EIBTM Award 2002
    Award for Best Event in Europe with world premiere »Murciélago«
  • ADAM Award 2001
    Bronze for trade fair exhibit Motorshow Bologna 1999
  • EIBTM Award 2001
    Best Event in Europe for world premiere »Murciélago«

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Signage
  • Brand and design guidelines
  • Packaging and product branding
  • Product labeling
  • Spatial communication
  • Exhibition and showroom concept
  • Corporate events
  • Trade fair exhibitions
  • Motto, event title and exhibition title

Client

Lamborghini

Industry

Automotive

Project

Brand Development

Year

1998-2005

Close details

Related projects

Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

Close details

Klöpfer

Brand development

Klöpfer is Germany’s largest wood wholesaler. The combination of retail expertise and outstanding customer orientation has made the company today’s market leader, known for quality and expert service in all wood-related areas involving wood and helping customers achieve success.

Close details

Kormaran

Brand development

Kormaran is an innovative up-and-coming high-tech company that builds exclusive watercrafts for yachts. The corporate design positions the company as a premium brand.

Close details

O2 Germany

Brand adaptation for Germany

With a suggestive symbolism that compares communication with air to breathe, o2 quickly established itself in Germany’s competitive telecommunications market after its launch in 2002. The company booth at CeBIT, the world’s leading telecommunications trade show, served as the starting point for the entire brand launch in Germany.

Close details

pbb Deutsche Pfandbriefbank

Brand development

pbb, a bank specialized in real estate and public sector finance, was founded in 2009 as the »Good Bank« through the Hypo Real Estate merger. The new brand clearly distinguishes pbb from its past by conveying reliability in a focus on the classic German bond (Pfandbrief). pbb was successfully privatized after entering the stock market in July 2015.

Close details

Pinakothek museums in Munich

Brand development

Munich’s Pinakothek museums combine to form one of the world’s most significant museum complexes and have considerably increased visitor numbers over the last several years. One important factor is the visual identity. Its streamlined, timeless aesthetic symbolizes open-minded, yet sophisticated and challenging museum work.

Close details

Porsche Design

Brand development

Porsche Design enjoys worldwide success as an independent lifestyle brand. The luxury brand for exclusive technical products draws its design inspiration from the legendary Porsche automobile. Like the car, Porsche Design stands for outstanding design, technical superiority and exclusivity.

Close details

Villa Stuck

Brand development

Built as a »total artwork« at the end of the 19th century, Franz von Stuck’s villa in Munich now houses a museum designed to combine Art Nouveau with contemporary art. The program concept and communication pick up on this constellation and translate von Stuck’s progressive spirit into the modern day.

Close details

Warendorf Küchen

Brand development

»Miele die Küche« has manufactured kitchens since 1973, and has operated under the »Warendorf« name since 2010. The new brand design transports the high quality and design standards as well as the company’s »Made in Germany« heritage.

Close details