The website translates and expands the corporate design into the digital space, and features newly structured »Company«, »Investor Relations« and »Press« sections. Another striking feature of the website is the use of abstract imagery to present real estate financing projects.

Awards

  • LACP Vision Award 2014
    Bronze for annual report 2013
  • LACP Vision Award 2011
    Silver for annual report 2010
  • Graphis Annual Reports 2010
    Silver for annual report 2009
  • LACP Vision Award 2010
    Platinum for annual report 2009

Involved areas of expertise

Services

  • Digital brand experience
  • Information architecture
  • Website and app concept
  • Web Design
  • Corporate and brand websites
  • Interaction design

Client

pbb Deutsche Pfandbriefbank

Industry

Finance & insurance

Project

Corporate website

Year

since 2010

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pbb Deutsche Pfandbriefbank

Brand development

pbb, a bank specialized in real estate and public sector finance, was founded in 2009 as the »Good Bank« through the Hypo Real Estate merger. The new brand clearly distinguishes pbb from its past by conveying reliability in a focus on the classic German bond (Pfandbrief). pbb was successfully privatized after entering the stock market in July 2015.

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pbb Deutsche Pfandbriefbank

Annual reports

pbb was founded through the merger of Hypo Real Estate and DEPFA during the financial crisis in 2009, representing an entirely new beginning for the bank. When designing the annual reports, KMS TEAM focused on the main feature of the company — the German bond — as a unique symbol of seriousness and credibility.

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