At the middle of the financial crisis at the end of 2008, Deutsche Pfandbriefbank was responsible for regaining people’s trust in their core business and operating as a relevant business partner in the market. The simplified, streamlined design and focused product communication positions the bank as a credible, competitive player. The use of renderings to visualize projects clearly sets pbb apart from other banks.

Awards

  • LACP Vision Award 2014
    Bronze for annual report 2013
  • LACP Vision Award 2011
    Silver for annual report 2010
  • Graphis Annual Reports 2010
    Silver for annual report 2009
  • LACP Vision Award 2010
    Platinum for annual report 2009

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Brand and design guidelines
  • Corporate design guidelines
  • Spatial communication
  • Trade fair exhibitions
  • Financial communication
  • Annual report
  • Quarterly report
  • Digital brand experience
  • Information architecture
  • Web Design

Client

pbb Deutsche Pfandbriefbank

Industry

Finance & insurance

Project

Brand development

Year

2009-2015

Links

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pbb Deutsche Pfandbriefbank

Corporate website

pbb was formed in 2009 with the merger of Hypo Real Estate. The website features elements of the classic German bond and is the bank’s main information medium for real estate and public sector financing.

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pbb Deutsche Pfandbriefbank

Annual reports

pbb was founded through the merger of Hypo Real Estate and DEPFA during the financial crisis in 2009, representing an entirely new beginning for the bank. When designing the annual reports, KMS TEAM focused on the main feature of the company — the German bond — as a unique symbol of seriousness and credibility.

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Close details KMS COMMUNICATION

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