After 16 years, Porsche has returned to the top category of the »FIA World Endurance Championship« – with the Porsche 919 Hybrid which celebrated its world premiere at the Geneva Motor Show 2014.

The brand core »Porsche Intelligent Performance« is featured in large letters on the glossy, aerodynamic body of the vehicle. The lettering is only implied and recognizable from above, and seems to flow onto the pavement as the hybrid racer speeds down the road.

The claim reflects the combination of maximum performance and top efficiency, which is emphasized by the dynamic design of the lettering – ensuring a strong presence for the returning competitor.

The Porsche 911 RSR also starts all World Endurance Championship races with the lettering we designed.

Involved areas of expertise

Services

  • Corporate design
  • Logo development
  • Typography
  • Typeface development
  • Vehicle labeling

Client

Porsche Motorsport

Industry

Automotive

Project

Vehicle design

Year

since 2013

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