After 16 years, Porsche has returned to the top category of the »FIA World Endurance Championship« – with the Porsche 919 Hybrid which celebrated its world premiere at the Geneva Motor Show 2014.

The brand core »Porsche Intelligent Performance« is featured in large letters on the glossy, aerodynamic body of the vehicle. The lettering is only implied and recognizable from above, and seems to flow onto the pavement as the hybrid racer speeds down the road.

The claim reflects the combination of maximum performance and top efficiency, which is emphasized by the dynamic design of the lettering – ensuring a strong presence for the returning competitor.

The Porsche 911 RSR also starts all World Endurance Championship races with the lettering we designed.

Involved areas of expertise


  • Corporate design
  • Logo development
  • Typography
  • Typeface development
  • Vehicle labeling


Porsche Motorsport




Vehicle design


since 2013

Close details

Related projects

Bardehle Pagenberg

Corporate design

Bardehle Pagenberg is one of the world’s leading firms in the fields of industrial and intellectual property law. The newly developed corporate design makes it Germany’s first law firm brand. The logo combines the brand and the term »Intellectual Property« into a single unit.

Close details KMS BRANDING

Brückner Technology

Corporate design

Brückner Group is a world leader in the construction of plastics processing machines and facilities. Four individual brands representing different products and services are positioned under the Brückner Group umbrella, but still appear as independent entities.

Close details KMS BRANDING

Canyon Bicycles

Corporate design for the Canyon Factory Enduro team

In 2013, Canyon Bikes started its own Enduro racing team. The new team visual identity effectively positioned the Canyon brand within the Enduro scene: The 40° slant in the Canyon logo and the line create a grid that picks up on the sub-brand’s new colors.

Close details KMS BRANDING


Corporate design

We developed a corporate design for feno, a planner and manufacturer of lighting control elements and light installations. This visual identity reflects the company’s holistic approach to its work. For the logo, KMS TEAM developed a »light alphabet« based on a 16-point grid inspired by the circuit cards used in technical lighting products.

Close details KMS BRANDING


Brand development

Kormaran is an innovative up-and-coming high-tech company that builds exclusive watercrafts for yachts. The corporate design positions the company as a premium brand.

Close details


Corporate Design

SITRAK is a joint truck brand from MAN and Sinotruk that is striving for a leading position in the high-growth markets of Asia and Africa. With its compact, metallic appearance, its new corporate design positions SITRAK as a robust brand and therefore as perfectly suited to the demands of emerging countries.

Close details

Von Rosen

Corporate design

Vonrosen is a Berlin luxury fashion label whose products are only available online by personal invitation. The minimalistic, urban edge of the corporate design reflects the classic, austere style of the collection.

Close details KMS BRANDING