Porsche organizes a number of successful racing series along with a corresponding licensing program for teams and sponsors. This has resulted in a wide range of applications and brand relationships, which needed to be organized in a clearly understandable and applicable branding system. The developed logic takes into account the aims of the Porsche Motorsport brand as well as the requirements of teams and sponsors. This logic was also documented for widespread use in the guidelines for license and brand management.
Awards
- ADC Deutschland 2016
award for three colour concept for the three Porsche 919
Involved areas of expertise
Services
- Portfolio strategy
Client
Porsche Motorsport
Industry
Automotive, Sport
Project
Brand portfolio and partnerships
Year
since 2007
Links
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