Porsche organizes a number of successful racing series along with a corresponding licensing program for teams and sponsors. This has resulted in a wide range of applications and brand relationships, which needed to be organized in a clearly understandable and applicable branding system. The developed logic takes into account the aims of the Porsche Motorsport brand as well as the requirements of teams and sponsors. This logic was also documented for widespread use in the guidelines for license and brand management.
- ADC Deutschland 2016
award for three colour concept for the three Porsche 919
- Portfolio strategy
Brand portfolio and partnerships