We kept the basic constellation of the logo – an orange planet as a symbol to the left, with the name in uppercase letters to the right. The two elements were dramatically simplified in the process. Now, the planet is depicted as a crescent with its characteristic ring – a clear and highly recognizable logo design.

Involved areas of expertise

Services

  • Visual identity
  • Logo development
  • Brand and design guidelines
  • Corporate design guidelines

Client

Saturn

Industry

Retail

Project

Logo

Year

1999

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