As a brand with a long history, Schneider faces the challenge of staying relevant in the minds of consumers. This is why we conducted an extensive market and public opinion study to identify the market potential for everyday writing tools and evaluated the results in line with Schneider’s strategic positioning. We used them as the basis for developing an inspiring, credible brand idea and mindset, which is now established as the driving force in management. This is combined with methods of systematic market cultivation to create a product positioning and communication revealed in clear profiles within the overall product range. The results are visible in the increased sales and more effective comprehensive brand management.

Awards

  • Graphis Logo Design 8 2012
    Gold for logo
  • iF communication design award 2012
    Award for corporate design
  • iF communication design award 2011
    Award for corporate design

Involved areas of expertise

Services

  • Market and opinion studies
  • Brand identity
  • Strategic development
  • Brand and corporate positioning

Client

Schneider Schreibgeräte

Industry

Industry

Project

Identity, mindset and strategic brand management

Year

since 2009

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Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Schneider Schreibgeräte

Tagline

Writing tool manufacturer Schneider refers specifically to the world of handwriting in its tagline to emphasize its significance in everyday communication.

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Schneider Schreibgeräte

Corporate design

We developed a modern visual identity for Schneider Schreibgeräte that reflects the brand identity while being more relevant to the target audiences. This is why all of the design elements were derived from the world of writing.

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Schneider Schreibgeräte

Product communication

All product communication, packaging and manuals were redesigned and adapted for the international market as part of the new visual identity for Schneider Schreibgeräte.

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