Schneider products stand out clearly from those of the competition, especially at the point of sale, with names such as »der Kugelsurfer« (»The page surfer«), »der Notizmeister« (»The note master«) and »der Wortbeschleuniger« (»The word accelerator«).

Each year, Schneider presents special products on a roadshow to universities across Germany. Contests, participation campaigns and social media strengthen the brand loyalty of the student target audience.

Awards

  • Graphis Logo Design 8 2012
    Gold for logo
  • iF communication design award 2012
    Award for corporate design
  • iF communication design award 2011
    Award for corporate design

Involved areas of expertise

Services

  • Product communication
  • Product campaigns
  • Catalogues
  • Brochures
  • POS communication
  • Names and taglines
  • Product name
  • Tagline

Client

Schneider Schreibgeräte

Industry

Industry

Project

Product communication

Year

since 2009

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Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Schneider Schreibgeräte

Tagline

Writing tool manufacturer Schneider refers specifically to the world of handwriting in its tagline to emphasize its significance in everyday communication.

Close details KMS COMMUNICATION

Schneider Schreibgeräte

Corporate design

We developed a modern visual identity for Schneider Schreibgeräte that reflects the brand identity while being more relevant to the target audiences. This is why all of the design elements were derived from the world of writing.

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Schneider Schreibgeräte

Identity, mindset and strategic brand management

Since 2009, we have worked with the long-established German company Schneider, renowned manufacturer of writing tools, to develop strategic brand management processes that will continuously increase the value of the brand while tapping into new markets and customer groups.

Close details KMS STRATEGY

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