The report showcases the art of engineering as the essence of ThyssenKrupp. Reports about employees from various locations show how well the group is prepared for the markets of the future. The structure of the key visual emphasizes technical expertise as the core of ThyssenKrupp's activities. The lines and connecting points represent the sharing of creative energies between various divisions within the company.

Awards

  • Graphis Annual Reports 2013
    Gold for annual report 2012
  • Best of Corporate Publishing Award 2012
    Silver for annual report 2010/11
  • Berliner Type Award 2012
    Nomination for annual report 2010/11
  • LACP Vision Award 2012
    Platinum for annual report 2010/11

Involved areas of expertise

Services

  • Corporate communication
  • Corporate image brochures and yearbooks
  • Financial communication
  • Annual report

Client

ThyssenKrupp

Industry

Industry

Project

Annual report

Year

2011

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ThyssenKrupp

Brand positioning and portfolio

ThyssenKrupp’s introduced a comprehensive new group strategy in 2010 which necessitated a simultaneous enhancement of the brand profile. Focusing on the umbrella brand allows this diversified industrial group to communicate its many activities in ways that are relevant to their specific target audiences worldwide.

Close details KMS STRATEGY

ThyssenKrupp

Online annual report and yearbook

ThyssenKrupp’s 2010/11 online annual report provides all of the content of the print version in a detailed, user-oriented way. The accompanying yearbook has intuitive navigation features and is optimized for use on tablets.

Close details KMS DIGITAL

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