The group is presented as a key player in the fashion industry with its 2013 annual report, “Fashion Forward”.

The publication is reminiscent of a fashion magazine. In addition to being part of the title, the theme of fashion is emphasized in the imagery and information presented throughout the report.

The report features several large-format images in a journal and a special financial section. Both of these were sent in a box similar the shipping boxes used by the Tom Tailor online shop. The journal presents the Tom Tailor brands in the form of a fashion spread. Background articles on production processes and industry news as well as infographics are integrated in the same magazine style.

We also  realized the 2011 and 2012 annual reports (in collaboration with MC Services).

Awards

  • Midas Award 2014
    Silver for annual report 2013
  • DDC Award 2014
    Award for annual report 2013
  • LACP Vision Award 2014
    Platinum / Best Agency Annual Report Platinum Worldwide for annual report 2013
  • LACP Vision Awards 2012
    Platinum / Best Agency Annual Report Platinum Worldwide for annual report 2011

Involved areas of expertise

Services

  • Financial communication
  • Annual report
  • Quarterly report

Client

Tom Tailor

Industry

Industry, Luxury & lifestyle

Project

Annual reports

Year

2011-2014

Close details

Related projects

Axel Springer

Annual report

More than just a media group, Axel Springer is a significant part of German post-war history. The annual report, featuring historic photos from the group’s own Ullstein photo archive, clearly illustrates the company’s role in shaping German public opinion.

More

Close details KMS COMMUNICATION

Credit Suisse

Financial report

Credit Suisse is a leader in corporate and money market communication within the banking industry. The Financial Report presents the brand at an international level and emphasizes the bank’s leading role with a communication and publication concept based on their employees.

More

Close details KMS COMMUNICATION

Credit Suisse

iPad apps for 2011 Annual Reporting Suite

Credit Suisse combines the Financial Report, Corporate Responsibility Report and Company Profile into an overarching reporting tool – in both analogue and digital versions.

More

Close details KMS DIGITAL

Evotec

Annual reports

Once a specialist in testing methods, biotech player Evotec evolved to become an important partner to the pharmaceutical industry and developed its own ingredient pipeline. We conveyed this strategic transformation in the company’s annual reports over the years.

More

Close details KMS COMMUNICATION

Fair Value REIT

Annual reports

Fair Value REIT focuses on the acquisition and management of commercial real estate in Germany. We effectively translated the clear and streamlined corporate design of Fair Value into a print medium. The horizontal stripes in the logo provide the basis for all design elements used in the annual report.

More

Close details KMS COMMUNICATION

OSRAM

Quarterly reports

We developed and designed the 2013 quarterly reports for OSRAM Licht AG. Essential aspects included the presentation of the light market’s future growth prospects as well as the company’s own potential as an integrated lighting expert.

More

Close details KMS COMMUNICATION

pbb Deutsche Pfandbriefbank

Annual reports

pbb was founded through the merger of Hypo Real Estate and DEPFA during the financial crisis in 2009, representing an entirely new beginning for the bank. When designing the annual reports, KMS TEAM focused on the main feature of the company — the German bond — as a unique symbol of seriousness and credibility.

More

Close details KMS COMMUNICATION

Qiagen

Annual report

Biotech company Qiagen developed a process to separate and purify nucleic acids (DNA and RNA), a trailblazing innovation that made it the global industry leader. We presented this innovation in a clearly understandable form for laymen in the annual report.

More

Close details KMS COMMUNICATION

ThyssenKrupp

Annual report

The 2011 annual report issued by industrial giant ThyssenKrupp is the first piece of media to reflect the new company strategy. It illustrates the group's development from a steel corporation to a highly diversified provider of technical solutions. The "art of engineering" serves as the brand core and the inspiration for the key visual.

More

Close details KMS COMMUNICATION