The new system guarantees a logical and transparent visual identity for the university that combines tradition and future viability.

The main element is the venerable university seal, now in a vibrant, classic red. It also provides the basis for the design grid used in all media. A strict modular system ensures that the seal is always used consistently in combination with the individual departmental and institutional logos.

Awards

  • Graphis Design Annual 2017
    research magazines »Healthy & Sick« and »Shadow & Light«
  • ADC Deutschland 2016
    Silver for research magazines »Healthy & Sick« and »Shadow & Light«
  • Best of Content Marketing 2016
    Silver at Special Award for «Cover of the Year« for research magazine »Healthy & Sick«
  • Best of Content Marketing 2016
    Silver for research magazines »Healthy & Sick« und »Shadow & Light«
  • iF design award 2016
    for research magazines »Outside & Inside« und »Healthy & Sick«
  • Best of Corporate Publishing 2015
    Silver for research magazine »Outside & Inside«
  • iF communication design award 2015
    For research magazines »Organization & Chaos« and »War & Peace« (magazines)
  • DDC Award 2014
    Gold for research magazine »War & Peace«
  • Berliner Type 2014
    Bronze for »Organization & Chaos«
  • Berliner Type 2014
    Bronze for »War & Peace«
  • ADC Deutschland 2014
    Bronze for research magazines
  • BCP Award 2014
    Award for research magazine
  • DDC Award 2013
    Award for research magazine
  • Berliner Type 2013
    Bronze for research magazine
  • iF communication design award 2013
    Award for corporate design
  • iF communication design award 2012
    Award for brand presence

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo system
  • Brand and design guidelines
  • Corporate design guidelines
  • Editorial design

Client

University of Heidelberg

Industry

Culture & institutions

Project

Corporate design

Year

2011 to 2012

Close details

University of Heidelberg

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The design and concept of University of Heidelberg’s semiannual research magazine, »Ruperto Carola«, was updated as part of the institution’s corporate design relaunch. The university tagline, »The future since 1386«, inspires the opposites chosen to shape the content and design of the publication. Each issue is dedicated to a different theme relevant to society today.

Close details KMS BRANDING

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