The main design element of the birthday campaign was a well-known self-portrait of Franz von Stuck interpreted in the style of the artist’s villa. The key visual developed for the campaign is based on the museum logo: A striking square found in the floor tiles of the villa’s historic rooms.

The key visual was featured in all campaign communication for the entire year, including posters, programs, flyers and a special edition of the museum’s annual ticket.

 

 

Awards

  • TDC Award 2014
    »Certificate of Typographic Excellence« for anniversary magazine
  • if communication design award 2014
    Award for anniversary magazine
  • Berliner Type 2013
    Silver for anniversary magazine
  • red dot communication design award 2013
    red dot for anniversary magazine
  • Graphis Poster Annual 2009
    Gold for exhibition poster »Secession«
  • Graphis Poster Annual 2001
    Inclusion in the yearbook with Poster »Wall Works«

Involved areas of expertise

Services

  • Product communication
  • Product campaigns
  • Catalogues
  • Brochures

Client

Villa Stuck

Industry

Culture & institutions

Project

Birthday campaign Franz von Stuck

Year

2013

Links

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Villa Stuck

Brand development

Built as a »total artwork« at the end of the 19th century, Franz von Stuck’s villa in Munich now houses a museum designed to combine Art Nouveau with contemporary art. The program concept and communication pick up on this constellation and translate von Stuck’s progressive spirit into the modern day.

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Villa Stuck

»Stuckvilla« magazine marks 20th anniversary

Villa Stuck, a nationally and internationally renowned institution for art from the 19th to 21st centuries, celebrated its 20th anniversary as a public museum in 2013. We designed a publication to give partners and friends an informational yet entertaining look at the museum’s history and future.

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