The main design element of the birthday campaign was a well-known self-portrait of Franz von Stuck interpreted in the style of the artist’s villa. The key visual developed for the campaign is based on the museum logo: A striking square found in the floor tiles of the villa’s historic rooms.
The key visual was featured in all campaign communication for the entire year, including posters, programs, flyers and a special edition of the museum’s annual ticket.
Awards
- TDC Award 2014
»Certificate of Typographic Excellence« for anniversary magazine - if communication design award 2014
Award for anniversary magazine - Berliner Type 2013
Silver for anniversary magazine - red dot communication design award 2013
red dot for anniversary magazine - Graphis Poster Annual 2009
Gold for exhibition poster »Secession« - Graphis Poster Annual 2001
Inclusion in the yearbook with Poster »Wall Works«
Involved areas of expertise
Services
- Product communication
- Product campaigns
- Catalogues
- Brochures
Client
Villa Stuck
Industry
Culture & institutions
Project
Birthday campaign Franz von Stuck
Year
2013
Links
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