The Vonrosen logo marks the exclusive circle of Vonrosen fans, sophisticated fashion enthusiasts with higher standards of living. The oval signet is the graphic element found on all media – as a transparent cross-fading pattern on the website, elegant embossed foil on the stationery, and the laser-perforated surface on the top of product packaging that allows a view of the contents inside. Matte paper and high-quality leather are used in a muted spectrum of colors. All Vonrosen clothing features the signet along with the personally engraved initials of the wearer, signalizing the individual lifestyle of an exclusive circle. 

Awards

  • Corporate Design Award 2010
    Nomination for corporate design
  • The Design Award of the Federal Republic of Germany 2010
    Nomination for corporate design
  • Graphis Design Annual 2010
    Platinum for corporate design
  • iF communication design award 2010
    Award for corporate design
  • red dot communication design award 2010
    red dot for corporate design
  • DDC Award 2009
    Award for corporate design
  • red dot communication design award 2009
    red dot for packaging design

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo development
  • Packaging and product branding
  • Packaging design
  • Product labeling
  • Digital brand experience
  • Digital corporate design
  • Digital corporate identity
  • Information architecture
  • User experience design
  • User-centered design
  • Website and app concept
  • Web Design
  • Corporate and brand websites
  • E-commerce platform
  • Interaction design
  • Interaction behavior

Client

Von Rosen

Industry

Luxury & lifestyle

Project

Corporate design

Year

2009-2010

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