The Vonrosen logo marks the exclusive circle of Vonrosen fans, sophisticated fashion enthusiasts with higher standards of living. The oval signet is the graphic element found on all media – as a transparent cross-fading pattern on the website, elegant embossed foil on the stationery, and the laser-perforated surface on the top of product packaging that allows a view of the contents inside. Matte paper and high-quality leather are used in a muted spectrum of colors. All Vonrosen clothing features the signet along with the personally engraved initials of the wearer, signalizing the individual lifestyle of an exclusive circle.
Awards
- Corporate Design Award 2010
Nomination for corporate design - The Design Award of the Federal Republic of Germany 2010
Nomination for corporate design - Graphis Design Annual 2010
Platinum for corporate design - iF communication design award 2010
Award for corporate design - red dot communication design award 2010
red dot for corporate design - DDC Award 2009
Award for corporate design - red dot communication design award 2009
red dot for packaging design
Involved areas of expertise
Services
- Visual identity
- Corporate design
- Logo development
- Packaging and product branding
- Packaging design
- Product labeling
- Digital brand experience
- Digital corporate design
- Digital corporate identity
- Information architecture
- User experience design
- User-centered design
- Website and app concept
- Web Design
- Corporate and brand websites
- E-commerce platform
- Interaction design
- Interaction behavior
Client
Von Rosen
Industry
Luxury & lifestyle
Project
Corporate design
Year
2009-2010
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