The brand for premium kitchens is shaped by generic brand messages. The challenge for Warendorf Küchen was to generate new ideas and create the foundation for successful market development. The developed positioning concept, »Kitchens for personalities«, makes it possible to address customers directly and strengthen sales in the company’s individual consulting and planning competencies. 

Awards

  • Graphis 100 Best in Design 2012
    Gold for logo
  • Annual Multimedia 2011
    Award for web presence
  • Berliner Type 2010
    »Diplom Konzept« for image brochure
  • DDC Award 2010
    Award for corporate design
  • red dot communication design award 2010
    Red dot for corporate design
  • red dot communication design award 2010
    Red dot for image brochure

Client

Warendorf Küchen

Industry

Industry

Project

Brand positioning and identity

Year

2009

Close details

Warendorf Küchen

Brand development

»Miele die Küche« has manufactured kitchens since 1973, and has operated under the »Warendorf« name since 2010. The new brand design transports the high quality and design standards as well as the company’s »Made in Germany« heritage.

Close details

Warendorf Küchen

Website

Since 2010, the manufacturer of exclusive »Miele die Küche« kitchens has been operating under the »Warendorf« name. The new website communicates Warendorf’s high standards of quality and design, and positions the brand in the premium segment.

Close details KMS DIGITAL

Related projects

Bauwerk Capital

Brand positioning and identity

KMS TEAM defined a unique brand positioning for the Munich-based provider of exclusive, sustainable residential real estate in a market devoid of transparency. The focus is on corporate strengths such as service quality, exclusivity and a close relationship to the customer.

Close details KMS STRATEGY

Bench

Positioning and implementation

The British lifestyle brand Bench worked with us to translate rapid growth and short-term success into a long-term brand management strategy.

Close details KMS STRATEGY

Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

Close details

Porsche Design

Brand positioning and identity

Porsche Design, Porsche’s luxury and lifestyle brand, aligns all of its activities with the sport car manufacturer’s high standards for exclusive, outstanding and technically superior design. The result is a thrilling, distinctive positioning designed to ensure the long-term success of the brand.

Close details KMS STRATEGY

Schneider Schreibgeräte

Identity, mindset and strategic brand management

Since 2009, we have worked with the long-established German company Schneider, renowned manufacturer of writing tools, to develop strategic brand management processes that will continuously increase the value of the brand while tapping into new markets and customer groups.

Close details KMS STRATEGY

Sport 2000

Brand identity and portfolio strategy

The SPORT 2000 buying group consists of over 3,000 retailers in 25 countries, each with different demands on the brand. A shared identity is the foundation for successful brand development and market cultivation in competition with franchise companies as well as new types of commerce.

Close details KMS STRATEGY

SRAM

Brand strategies and statements for SRAM Urban

The cycling components manufacturer lays the strategic foundations to expand its strong market position into the urban mobility segment.

Close details KMS STRATEGY

ThyssenKrupp

Brand positioning and portfolio

ThyssenKrupp’s introduced a comprehensive new group strategy in 2010 which necessitated a simultaneous enhancement of the brand profile. Focusing on the umbrella brand allows this diversified industrial group to communicate its many activities in ways that are relevant to their specific target audiences worldwide.

Close details KMS STRATEGY