New brand identity

05/25/2016 | KMS TEAM / BLACKSPACE, STRICHPUNKT Design and Audi AG are collaborating across disciplines to develop Audi’s new brand identity.

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Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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Five newcomers to KMS TEAM

05/23/2016 | Munich-based KMS TEAM, Germany’s largest owner-managed branding agency, welcomes five new clients: Ledvance, Sto, Mentz, Biallo and the Japanese city of Maebashi.

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One Gold Medal and one Finalist in Montreux

05/11/2016 | We have two reasons to celebrate! Our KMS TEAM calendar »I Shot the Serif« won a Gold medal in the Direct Marketing category and is a Finalist in the Poster category at the Golden Award of Montreux.

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Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo.

University of Heidelberg

Corporate design

We developed the brand architecture for the departments at Ruprecht-Karls University of Heidelberg. The solution strengthened the visual connection between the departments under the umbrella of the university while maintaining the individuality of the institutions. The university seal is the primary element.

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A silver nail and two awards

04/28/2016 | We are thrilled about a silver nail we received at the 52nd ADC Festival. The ADC gave this honor to two issues of the University of Heidelberg’s Ruperto Carola research magazine, »Healthy & Sick« and »Shadow & Light«. Our three-color concept for the three Porsche 919 Hybrid race cars at Le Mans and KMS TEAM 2016 calendar »I shot the serif« also received awards.

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How do websites feel?

Apple's iPhone 6S is the first to have a 3D touch engine that recognizes the strength of a tap, triggers the corresponding functions and provides users with tangible feedback on their interaction. Indeed, an essential, often unterestimated aspect of the digital user experience starts much earlier …

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All good things come in fours

Patrick Märki Managing Director at KMS TEAM

04/14/2016 | KMS TEAM announces the expansion of its Management Team to include Creative Director Patrick Märki (42). Germany’s largest owner-managed branding agency continues to grow, now with a strong four-person team at the helm: Knut Maierhofer, Alexandra Pfister, Simon Betsch and Patrick Märki.

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»Inside Space«

03/01/2016 | Over 150 guests joined us on a special journey: They experienced how brands fascinate us, and how we bring brands to life as a TEAM.

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Measuring the brand: The beauty and the beast

Brands impact all company stakeholders. Key performance indicators (KPIs) visualize the progress of a brand in an objective way, allowing people to measure how this contributes to company success.

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Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.


Magdeburg-Stendal University of Applied Sciences


Magdeburg-Stendal University of Applied Sciences was founded in 1991 and offers over 50 different courses of study for 6,500 students. After its comprehensive redesign, the website proved to be one of the most modern university websites in Germany today.


Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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Brand development

NürnbergMesse is one of the 15 largest exhibition companies in the world. The new brand identity positions the exhibition company as a competent and motivating event partner while strengthening its position over the long term in the face of national and international position.

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