Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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Silver for Ruperto Carola

09/07/2016 | The Ruperto Carola research magazines, which we design for the University of Heidelberg, have received a number of awards. The 6th and 7th issues, »Healthy & Sick« and »Shadow & Light«, won Silver awards at the renowned Graphis Design Annual 2017 competition. Hooray!

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Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo.

University of Heidelberg

Corporate design

We developed the brand architecture for the departments at Ruprecht-Karls University of Heidelberg. The solution strengthened the visual connection between the departments under the umbrella of the university while maintaining the individuality of the institutions. The university seal is the primary element.

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Four Red Dots for KMS TEAM

08/14/2016 | Our »We Ride History« storybook marking Canyon’s 30th anniversary was honored in the »Publishing & Print Media« category at this year’s Red Dot Award: Communication Design 2016.

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Brand development and hierarchy

»At FORIS, we strive every day to provide top-quality financial services with the diligence and reliability people expect from us. KMS TEAM amazed us by exceeding our expectations in every respect,« Theo Paeffgen, CEO FORIS AG.

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Five newcomers to KMS TEAM

05/23/2016 | Munich-based KMS TEAM, Germany’s largest owner-managed branding agency, welcomes five new clients: Ledvance, Sto, Mentz, Biallo and the Japanese city of Maebashi.

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How do websites feel?

Apple's iPhone 6S is the first to have a 3D touch engine that recognizes the strength of a tap, triggers the corresponding functions and provides users with tangible feedback on their interaction. Indeed, an essential, often unterestimated aspect of the digital user experience starts much earlier …

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»Inside Space«

03/01/2016 | Over 150 guests joined us on a special journey: They experienced how brands fascinate us, and how we bring brands to life as a TEAM.

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Measuring the brand: The beauty and the beast

Brands impact all company stakeholders. Key performance indicators (KPIs) visualize the progress of a brand in an objective way, allowing people to measure how this contributes to company success.

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Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.



Corporate Website

Stemme’s new corporate website shows how to outwit the forces of gravity. Easy to use, the seemingly “weightless” website features bold, attention-getting images and a simple navigation structure that allows visitors to soar in the world of Stemme. An interactive world map helps people locate the nearest retailers and service partners quickly and accurately.


Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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Brand development

NürnbergMesse is one of the 15 largest exhibition companies in the world. The new brand identity positions the exhibition company as a competent and motivating event partner while strengthening its position over the long term in the face of national and international position.

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