Brand Development Live: We Need Your Ideas

A strong brand identity is a decisive factor in economic success.
KMS TEAM will use an example to demonstrate the company’s approach to brand development and management – and you get to help choose the brand in question. Submit your suggestions to our KMS TEAM panel of judges by January 6, 2016.

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Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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Four Annual Multimedia 2016 awards

10/08/2015 | Our »Lichtgestalten« installation won a Gold award in the Terminal / Installation category. We won Silver for three other projects: Detail Design and Bauwerk Capital were both recognized in the Website / Portal category, Stemme received an award in the Microsite category.

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We are celebrating the Dot.

10/06/2015 | KMS sees red, celebrating 60 years of design culture at the Design Zentrum Nordrhein Westfalen.

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Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo. Das Siegel der Universität und das Schriftzeichen »Universität Heidelberg« einschließlich des Claims »Zukunft seit 1386« bilden in Kombination das Logo.

University of Heidelberg

Corporate design

We developed the brand architecture for the departments at Ruprecht-Karls University of Heidelberg. The solution strengthened the visual connection between the departments under the umbrella of the university while maintaining the individuality of the institutions. The university seal is the primary element.

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How do websites feel?

Apple's iPhone 6S is the first to have a 3D touch engine that recognizes the strength of a tap, triggers the corresponding functions and provides users with tangible feedback on their interaction. Indeed, an essential, often unterestimated aspect of the digital user experience starts much earlier …

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2nd place in CD/CI ranking 2015

09/07/2015 | KMS TEAM and KMS BLACKSPACE once again took second place in the 2015 ranking of the 30 top-selling corporate design agencies released by the magazine PAGE. The booklet »PAGE Extra« is also part of the current w&v issue.

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»We are floored«

To mark Cardinal Ratzinger’s selection by the papal conclave 10 years ago, the language mutilation specialists at Germany’s Bild newspaper landed an unexpected coup: »Wir sind Papst!« (“We are Pope!”) ...

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Turning ideas into value –

the updated brand identity for NürnbergMesse

07/23/2015 | We developed a new communication concept for NürnbergMesse, one of the 15 largest exhibition companies in the world. The project also involved revising the overall identity of the brand.

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Measuring the brand: The beauty and the beast

Brands impact all company stakeholders. Key performance indicators (KPIs) visualize the progress of a brand in an objective way, allowing people to measure how this contributes to company success.

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Villa Stuck

»Stuckvilla« magazine marks 20th anniversary

Villa Stuck, a nationally and internationally renowned institution for art from the 19th to 21st centuries, celebrated its 20th anniversary as a public museum in 2013. We designed a publication to give partners and friends an informational yet entertaining look at the museum’s history and future.


Magdeburg-Stendal University of Applied Sciences


Magdeburg-Stendal University of Applied Sciences was founded in 1991 and offers over 50 different courses of study for 6,500 students. After its comprehensive redesign, the website proved to be one of the most modern university websites in Germany today.


Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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Astra satellite television

Brand development

Astra is Germany’s leading provider of satellite television. We developed a brand identity that would be used throughout Europe along with the tagline »Celestial television«.

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