Energizing Sustainability

Energizingsustainability

JUWI Group and Windwärts Energie GmbH are pioneers in the field of renewable energies. For over 25 years, these experts have completed successful renewable energy projects around the globe – from Europe to Asia.

The two companies have joined forces as part of the MVV Energie AG group under the name »JUWI«. This merger has created a sustainable energy powerhouse that can better utilise the market opportunities and potential of the energy transition.

Positioning / identity
Corporate design
Motion design
Brand portals & documentation

The energy loop, symbol of the infinite nature of renewable energies

The circle represents renewal, continuity and precision. Our idea for the design emerged from this approach: The energy loop symbolises the infinite nature of renewable energies in JUWI’s communication. Whether moving or still, it forms the top edge of the wordmark.

Our Strategy and Design teams worked closely together to develop the brand strategy and corporate design for the new company. We also coined the tagline »Energizing Sustainability«, which also serves as the brand core – effectively expressing the new company’s potential.

03 kms team juwi geschaeftsbericht EN 3 2

KMS TEAM successfully developed a brand identity that reflects our pioneering role.

Carsten Bovenschen

CEO and CFO JUWI Group

How is the JUWI brand changing?

Carsten Bovenschen, CEO and CFO JUWI Group, says: »The EU Green Deal combined with new climate neutrality goals in Germany and key international markets has improved the environment for renewable energies even further over the past several months. JUWI is a company with outstanding perspectives that is also a pioneer in the imminent energy transition. KMS TEAM successfully developed a brand identity that precisely reflects this.«

The brand identity is reflected in a series of design principles: precise & technological, progressive & visionary, positive & approachable. Primary colours range from Technical Blue, Energizing Mint and Activating Green to White and Black. The gradient from the energy loop lends momentum to the design, giving it a unique look. The UX and UI elements feature the new brand typeface, Circular – which completes the circle.

Knut Maierhofer, KMS TEAM founder and Managing Partner, explains: »We created the new brand identity for MVV in 2016. I'm delighted that we had the opportunity to develop a new identity for their subsidiary, JUWI – a leader in wind and solar energy. I was also impressed by the creative collaboration of all partners involved, which was a major factor for the success of this project.«

JUWI

An expert in project development, Juwi is a dependable operations manager in design, engineering and construction. The company also provides technical and economic support for renewable energy systems. Juwi is driven by a vision of achieving »100% renewable« – with customers and their communities, for society and generations to come. Juwi couples many years of expertise with innovative technologies in pursuit of this goal: To date, the company has installed over *6,000 MW of wind and solar energy – further reinforcing the tagline »Energizing Sustainability«.