The yearbook, themed »Light is life«, presents OSRAM Light AG’s business fields through six reference projects. Employees and partners bring the fascinating world of light to life in features, reports and interviews — whether as a lighting solution for Lenbachhaus Museum (»Light is culture«), car lighting (»Light is security«) or the complex lighting needs of sports stadiums (»Light is excitement«). The insert »The future begins – now« describes six global trends that will change life and light for good. The three OSRAM management board members provide insights into the corporate strategy and point out how OSRAM shapes global developments in the lighting market.
The yearbook website interprets the print themes using interactive elements. An interactive circle of light on the homepage serves as a key visual that presents interesting facts about light. Users can access main topics that explain the role of OSRAM’s innovative lighting solutions and products by clicking on the twelve points of light in the circle. The site also explores six developing global trends in the lighting market. Personal interviews with the Board of Directors illustrate the company’s goals, and an interactive glossary explains the technical terminology used throughout the site. The interactive timeline »Over 100 Years of Innovations« shows the milestones that represent the company’s innovative ingenuity. Interactive graphics, videos, large-format images, and links to related topics on the OSRAM company and investor relations websites complete the online yearbook.
The light concept is also reflected in the quarterly report. The corporate image segment provides an overview of the latest topics, and explores OSRAM’s potential in terms of the tagline »Light is OSRAM«. Important aspects include the significance of the company to society as an integrated lighting expert, and the presentation of the future and potential growth of the lighting market.
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