That’s Next : DDC Gute Gestaltung 19

07/31/2018 | We are thrilled to announce that Managing Partner Patrick Märki has been appointed to the advisory board of the Deutsche Designer Club and the panel of judges for the DDC competition Gute Gestaltung 19. For the past 18 years, the Deutsche Designer Club e.V. has held the GUTE GESTALTUNG competition with the goal of increasing awareness of the excellent design produced in German-speaking countries.

Close details 07/31/2018 Read more

Hello Neuhausen

07/04/2018 | Strategic brand development and management require change – in some cases, as radical as a completely new positioning for a company. For us it’s important that such new developments leave traces that inspire companies and their clients, ensuring their long-term success. To fulfill this role even better in the future, we have moved to a new office at Gabrielenstrasse 9, 80636 Munich.

Close details 07/04/2018 Read more

MAN Energy Solutions

Corporate Design

Meeting the terms of the Paris Climate Agreement is proving to be one of the major challenges of our century. The ambitious accord aims to achieve a carbon-neutral global economy by the year 2050. MAN Energy Solutions, a global player in the engineering industry, is committed to achieve this goal with a very specific new strategy. Sustainable technologies will make up the majority of the company’s sales by 2030.

Close details

A new understanding of how brands contribute value

04/09/2018 | What makes brands successful today? How is brand management changing in the era of digital revolution? We welcomed guests to our downtown office on March 8, 2018 to explore the answers to these questions at our lab »A New Agenda for Strategic Brand Management« as part of the MCBW. Thanks for joining us!

Close details 04/09/2018 Read more


Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

Close details KMS BRANDING


Corporate Design

ATOS: The clinic group aims to get its patients back into their active everyday lives as quickly as possible. They are specialized in the fields of orthopedics and joint surgery.

Close details KMS BRANDING

Energy that inspires

KMS TEAM develops a new brand identity for MVV Energie

04/28/2017 | Mannheim-based energy company MVV has been a pioneer in energy transformation for years. KMS TEAM translated this momentum into a new brand identity. The first step in the process was the question: How can we rethink energy and bring it to life? How can the MVV clearly and confidently communicate its own standards as an innovative service provider and driver of future energy systems?

Close details 04/28/2017 Read more

KMS TEAM in China

04/11/2018 | Beside a growing number of requests from China, we have worked for clients throughout Asia in collaboration with our Chinese partner agency Dongdao for many years. Design Director Patrick Carlet and Digital Designer Arne Vogt recently traveled to Beijing to work on a project for pharmaceutical company Tong Ren Tang.

Close details 04/11/2018 Read more


Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

Close details

Universität Heidelberg

Research Magazine »City & Country«

City or country? Which type of living do we prefer, and why? Where and how do we want to live in the future? The 12th edition of the research magazine of the University of Heidelberg explores the city and country as both geographic and conceptual spaces.

Close details KMS BRANDING

Why the felt pen marked a revolution

10/25/2016 | German designer Knut Maierhofer founded branding agency KMS TEAM in Munich 32 years ago. Today, KMS TEAM is a leading international company focused in the areas of brand strategy, design and communication. Clients include Audi, Canyon, Porsche Motorsport and Staatsgalerie Stuttgart.

Close details 10/25/2016 Read more

Brand Design

Strategies for the digital world

01/23/2018 | Out now: »Brand Design – A Guide for Brand and Communication Strategists«. In their article, titled »From Strategic Positioning to Design«, our Managing Partners Simon Betsch and Patrick Märki show what’s most important when translating a strategy into design in our digitized world. After all, good brand design is no accident. It is based on the strategic positioning of the brand, its identity, and customer expectations. And it leaves room for creativity and constant evolution.

Close details 01/23/2018 Read more

Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

Close details

Munich Re

Digital Brand Experience

Every interaction with a product or service shapes our perception of the brand. Today, the digital brand experience is the main factor for brand success. Based on defined brand principles, it ensures a consistent, brand-specific experience for customers across all digital touch points.

Close details

Diakonie Deutschland

Brand development, corporate design

Diakonie aims to strengthen its presence in society as a whole through its values and mindset, and embrace its evangelical identity with ideological diversity. As an organization, Diakonie focuses specifically on people, their needs, and abilities. With one million full-time and volunteer employees, it is one of Germany’s largest and most diverse employers.

Close details