This innovative technology stands for OSRAM’s pioneering lighting solutions and positions the company as the major leader in the lighting growth market of the future.
The elaborate technology is hid underneath the punched paper of the cover. The extremely low-profile construction ensures that the lay-flat binding of this Swiss brochure makes the desired impression. Combined pressure and tilting sensors activate the animation once a person picks up the brochure.
The »circle of lights« serves as a key visual that presents facts about light and OSRAM’s lighting expertise. This element is featured in infographics, reports and interviews, as well as the imagery for the entire report. The yearbook is like a magazine, with employees and customers as the protagonists who convey the significance of the lighting market and the role of light in our lives by using six current reference projects as examples. The stories explore various aspects of the overarching theme, »Light is Life«, each beginning with a two-page lead picture.
The yearbook with the LED lights’ circle is published as a limited special edition.
The 2013 annual report is the product of an interdisciplinary collaboration. The following partners were involved in the technical development and implementation of the circle of LED lights on the yearbook cover: Prof. Dr. Ulrich Moosheimer from University of Munich, lighting designer Konrad Wallmeier from dieleuchten, Günter Kirchberger, Thorsten Pauli and Martina Opitz from OSRAM Opto Semiconductors GmbH, and the team at Druckerei Eberl Print GmbH. KMS TEAM worked with PR/IR consulting firm MC Services to develop the yearbook for the annual report.
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