The brand core »Porsche Intelligent Performance« is featured in large letters on the glossy, aerodynamic body of the vehicle. The lettering is only implied and recognizable from above, and seems to flow onto the pavement as the hybrid racer speeds down the road. Developed by KMS TEAM, the »Porsche Intelligent Performance« logo stands for innovative vehicle concepts, symbolizing the dynamic and efficient attributes of this high-performance carmaker. It places the focus on Porsche’s brand core, ensuring a strong presence for the returning competitor.

The automobile manufacturer will start the Porsche 919 Hybrid in the LMP1 (Le Mans Prototype 1) prototype category at this year’s legendary 24 Hours of Le Mans race.


Involved areas of expertise


Porsche Motorsport



Press contact

Annette Koch
T +49 (0)89 490 411-368

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Porsche Motorsport

Corporate design

Porsche has a motorsport division that organizes national and international competitions, but practically no one recognizes the brand in this role. The new corporate design combines a classic racing aesthetic with the charisma of the Porsche brand.

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Porsche Motorsport

Brand portfolio and partnerships

Porsche Motorsport embodies the Porsche brand unlike any other division. As such, it is the most important brand touch point with the greatest relevance to content and communication. The clear structure developed for the brand simplifies management decisions for motorsport brand partnerships over the long term.

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