The brand core »Porsche Intelligent Performance« is featured in large letters on the glossy, aerodynamic body of the vehicle. The lettering is only implied and recognizable from above, and seems to flow onto the pavement as the hybrid racer speeds down the road. Developed by KMS TEAM, the »Porsche Intelligent Performance« logo stands for innovative vehicle concepts, symbolizing the dynamic and efficient attributes of this high-performance carmaker. It places the focus on Porsche’s brand core, ensuring a strong presence for the returning competitor.

The automobile manufacturer will start the Porsche 919 Hybrid in the LMP1 (Le Mans Prototype 1) prototype category at this year’s legendary 24 Hours of Le Mans race.