Images make brands. Brands make images.
11/20/2018 | »We live in a visual age«. We hear this often, but it’s only partly true. We’ve always taken in about 80 percent of all information about the world around us through our eyes. But digitization has dramatically strengthened the presence of images. Our brains prioritize images over written material because they recognize, process and store them 60,000 times faster – and because they directly appeal to our emotions. Pictures represent reality, symbols and atmosphere at the same time, which is why they are so important.