We developed all communication surrounding the opening of the adidas »Performance Centres«, flagship stores in the world’s most important cities. One main priority of this project involved developing communication that could be used in all cultures around the world.
Brand & corporate communication
The communication leading up to a shop opening follows a planned script to heighten people’s already positive expectations. The colours used in the Christmas campaign were chosen to make them appropriate for various cultural contexts without specific religious associations.
All retailers around the world have modules that can be adapted in line with their specific regions to suit a variety of different occasions. These can be used to meet all communication needs, from classic advertisements and shop design to communication for each product in its specific setting.
Adidas AG, founded in 1949 by Adi Dassler, is one of the world's leading sporting goods suppliers. In addition to its core brand Adidas, the company from Herzogenaurach near Nuremberg is represented on the market by Reebok, Taylormade, Rockport and CCM. The Group's product range extends from sports shoes to sportswear, accessories and lifestyle apparel.