Relationsthat matter
BSI Software How can a brand stand out in a highly competitive market dominated by international tech giants? With courage, confidence and trust in its own strengths. And with agile, non-linear brand management, clear processes and a shared goal in mind: making the company’s value both visible and tangible. This gives a complex, abstract product a clear identity that brings personal customer relationships and individual support to life in a credible and compelling way.
Brand Development for Sustainable Growth
Caught between global tech giants and growing pressure to innovate, functional excellence alone is not enough. What is needed is a clear point of view, an authentic brand and an organisation that brings it to life. Working closely with BSI’s leadership team, we refined the brand identity and placed the company’s strengths firmly at the forefront.
Giving Technology a Human Face
The new brand concept makes BSI’s abstract product offering more accessible and easier to understand: It conveys a sense of closeness, trust and reliability without compromising technological excellence. The visual identity remains rooted in BSI’s DNA while creating space for new forms of expression, dynamism and modernity. Custom-designed 3D characters establish a personal connection with the brand, using imagery and animation to guide users through the BSI world on an emotional level.
Close to Customers – Even in the Digital World
The brand comes to life not only through its visual identity but also through every product promise. Whether CRM, CX or Data & AI, BSI’s solutions are built around the principle of genuine customer proximity. The result is a distinctive brand identity that strengthens trust among existing customers while reaching new audiences.
Strong brands emerge from the interplay of strategy, design and corporate culture. For BSI, we created a brand experience that reinforces identity, communicates customer focus and makes confidence visible.
BSI Software
BSI Software is a leading European provider of software solutions for Customer Relationship Management (CRM) and Customer Experience (CX). With its AI-native BSI Customer Suite, the company intelligently orchestrates customer relationships across the entire customer journey. As a market leader in its core industries in the DACH region, BSI Software offers a modular, scalable platform that combines industry-specific expertise with ready-to-use BSI Elements. In doing so, BSI Software brings together technological expertise and deeply integrated industry solutions. Its customers include renowned companies such as ADAC, HORNBACH, EnBW, PostFinance, the Raiffeisen Banking Group and SIGNAL IDUNA.
