For over 20 years, VISI ONE has been the global leader when it comes to vehicle price tags. The company’s products are the standard for over 40 automobile brands and are found in over 70 countries world-wide. VISI ONE is shaping the transformation and digital future of the automobile industry with innovation, close ties to their customers and the use of smart technologies.
For example, the company introduced the world’s first digital price tag with mobile technology and extensive functionalities.
These were all compelling reasons to help VISI ONE develop a new visual identity and communication platform that positions the company as the undisputed leader of the digital sales support segment.
Logo and guiding principle
Data and digital innovation drive the business, providing the inspiration for the guiding principle »The Engine of Dealerships«: VISI ONE is the dealership within a dealership that networks in the background and brings mobility to people.
The v-shaped logo refers to the first letter in the VISI ONE name, the universal okay checkmark symbol and the pixels used in digital media. It effectively translates the brand values into a symbol that has immediate meaning for the viewer. It stands for data sharing and connectivity while exuding trust and reliability.
We provide orientation and make data visible. We connect platforms with cars. But above all, we help our customers connect people with mobility.
But how can anyone make a price tag look sexy enough to sell? The answer: A playful communication idea that emerges from the brand itself, and – most importantly – gives the product a name. We’d like to introduce…
We used the acronym for digital auto display to create a headline concept that is clearly understandable around the world and can be used in a wide variety of ways. D.A.D is the first e-paper display in the world that can be independently controlled from anywhere using its own SIM card. We also developed communication guidelines and planned strategic communication for VISI Voice.
Remscheid-based VISI ONE sees itself as a major driver for the automobile industry. The company develops and sells products that help dealers sell cars more quickly and effectively while optimising their processes and workflows – from price tags to the digital sales assistant.
Meet the team
Managing Partner / Founder