We defined a central brand idea, mindset and values for Münchner Leukämielabor. These provided the basis for us to develop a progressive symbol - visualizing the idea of reading information from blood. The new logo brings the symbol and typeface together. It is the company's name, and also represents MLL's work. This project also won a Red Dot. 


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Annette Koch
T +49 (0)89 490 411-368

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MLL Münchner Leukämielabor

Positioning and corporate design

MLL Münchner Leukämielabor is one of the world’s leading laboratories in the field of leukemia diagnostics. State-of-the-art technologies and an interdisciplinary team of experts set new standards in diagnostics as the basis for efficient, targeted courses of therapy. The company’s strong quality and consistent forward-looking approach has earned the team of 190 employees an excellent international reputation in just 13 years.

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OSRAM Continental

Corporate Design

The new brand identity for the joint venture OSRAM Continental is based on the mission statement »Shaping the Future of Mobility Lighting with Seamless Connectivity«. We condensed it down to three design principles that are also characteristics of light: contrast, movement and focus.

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