24 hours of adrenaline We congratulate Porsche on the 18th win at Le Mans!
06/20/2016 | In the most dramatic finish in the history of the 24 Hours of Le Mans, Porsche beat Toyota in the last minute on June 18-19. Like last year, the fastest design comes from KMS TEAM. And we are proud of it.
Patrick Dempsey, American film star and passionate race driver, participates as part of the »Dempsey Proton Racing« team at the World Endurance Championship (WEC) 2015. The graphic design of the race car and equipment positions Dempsey as a strong, competitive driver while communicating Porsche Motorsport’s technical expertise.
The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.
Visual identity for Porsche Intelligent Performance
»Porsche Intelligent Performance« stands for the development of innovative vehicle concepts. The logo symbolizes the dynamic nature and speed of the vehicles while unifying two seeming opposites – namely efficiency and high performance.
Porsche has a motorsport division that organizes national and international competitions, but practically no one recognizes the brand in this role. The new corporate design combines a classic racing aesthetic with the charisma of the Porsche brand.