Nailed It:2 ADC Awards
6/1/25 We’re more than proud: The ADC jury has honoured our new visual identity for the Düsseldorf Conservation Center (RED) with a Silver Nail in the category »Craft for Brand Design« and a Bronze Nail in »Concept: Brand Identity & Brand Design«. Our corporate design for Münchner Wohnen also received an award.
Our Design Director Alexander Geh comments: »Many thanks to the entire team – both at the Düsseldorf Conservation Center and at KMS TEAM. Outstanding design is never a coincidence. It takes shape when creative minds unite their expertise and bring a shared vision to life. We’re thrilled to receive this recognition from the ADC.«
The Düsseldorf Conservation Center is a center of expertise for the preservation, research and activation of art and cultural heritage. Our new visual identity reflects how its researchers look at art differently: They see the complete picture in individual parts, the positive in the negative, what lies beneath the surface, and the future in our past. Colour also plays a vital role in RED’s work – for example, through the use of X-ray, UV or infrared light. But here, red is not red – it’s cyan. We capture this in our overarching design concept »Seeing differently«.
Modern, inclusive and approachable – for Münchner Wohnen, the city’s public housing company, we created a brand identity that intuitively communicates its key role in maintaining quality of life and shaping the city of tomorrow. The combination of rounded forms and right angles in the logo, along with the welcoming colour palette, creates a modern and personable brand presence.
At the 61st edition of the ADC Awards, the 27 juries of the Art Directors Club (ADC) presented 5 Grand Prix, 47 Gold, 93 Silver and 222 Bronze awards, along with a Sustainability Nail during the official award ceremonies.
