The challenge: brands have to send signals differently to achieve a convergence of virtual and real interaction. We sound out the tasks of brand management in the age of digital transformation. #digitalfirst #dontmissout

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Annette Koch
T +49 (0)89 490 411-368

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BMW Motorrad names KMS TEAM lead agency for brand strategy consulting

10/25/2017 | In the future, BMW Motorrad will operate as an independent brand within the BMW Group brand portfolio. KMS TEAM won the pitch to be BMW Motorrad’s lead agency for brand strategy consulting services.

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Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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MVV Energie

Brand Development, Corporate Design

Mannheim-based energy company MVV has been a pioneer in energy transformation for years. We translated this momentum into a new brand identity. The first step in the process was the question: How can we rethink energy and bring it to life?

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