At our PAGE seminar titled »The Added Value of the Brand«, Managing Partners Simon Betsch and Patrick Märki will introduce participants to contemporary brand and design management. They will encourage attendees to question the validity of traditional industry standards, think in new directions and align their brand management efforts in a viable way for the future – without complicated industry jargon, but with big ideas and firm convictions.

Click here to register.

 

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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BMW Motorrad names KMS TEAM lead agency for brand strategy consulting

10/25/2017 | In the future, BMW Motorrad will operate as an independent brand within the BMW Group brand portfolio. KMS TEAM won the pitch to be BMW Motorrad’s lead agency for brand strategy consulting services.

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Diakonie

Corporate Design

We were appointed to rework Diakonie’s image and to develop a new visual language. It was to be direct yet dignified, concrete yet playful and emotional.

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ŠKODA

Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

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MVV Energie

Brand Development, Corporate Design

Mannheim-based energy company MVV has been a pioneer in energy transformation for years. We translated this momentum into a new brand identity. The first step in the process was the question: How can we rethink energy and bring it to life?

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