AI & Data
Summit
AI Copilots for Data-Driven Brand Management
At this year’s Bitkom AI & Data Summit at bcc Berlin on 16–17 September 2025, we’ll explore how artificial intelligence is transforming brand management — moving from intuition-driven decisions to a structured, data-driven approach.
In our session on 16 September, 11:00–11:20 am, we’ll present The Regular Brand — an AI-powered data platform which we developed in collaboration with bakdata.

The Regular Brand enables objective, real-time analysis of even complex brand systems by automatically integrating and analyzing vast, heterogeneous data from multiple online sources. Leveraging AI embeddings and large language models, The Regular Brand processes both text and visual content to generate actionable insights. Its architecture features optimized model selection and configuration, delivering high-performance analytics at scale — while keeping operational costs low.
To demonstrate The Regular Brand’s capabilities, we’ll share insights from our work with ZEISS. This real-world example will highlight how The Regular Brand identifies competitive advantages and opportunities for brand positioning across industries, analyzes brand values and continuously monitors market trends and competitive benchmarks. For brand managers, this means the ability to track your brand’s position with precision, adapt strategies faster, and base decisions on comprehensive, current data.

This session brings together expertise from brand strategy, client perspective, and AI engineering:
- Simon Betsch – Partner & CEO, KMS TEAM Focuses on brand strategy, showing how AI-driven insights can translate into competitive advantages.
- Benjamin Feldmann – AI Engineering Lead, bakdata Provides the technical overview of The Reguar Brand’s AI architecture
Whether you’re leading a global brand or managing a fast-growing one, this session will equip you with a clearer view of how AI can serve as your copilot in brand management.