AI & Data
Summit

AI Copilots for Data-Driven Brand Management

At this year’s Bitkom AI & Data Summit at bcc Berlin on 16–17 Sep­tem­ber 2025, we’ll ex­plore how artificial intelligence is trans­forming brand manage­ment — moving from intuition-driven decisions to a structured, data-driven approach.

In our session on 16 September, 11:00–11:20 am, we’ll present The Regular Brand — an AI-powered data plat­form which we developed in colla­bora­tion with bakdata.

11 kms team AI Data Summit 1 1

The Regular Brand enables objective, real-time analysis of even com­plex brand systems by auto­mati­cally inte­grating and analyzing vast, hetero­geneous data from multiple online sources. Leveraging AI em­beddings and large language models, The Regular Brand pro­cesses both text and visual content to generate action­able insights. Its archi­tecture features opti­mized model selec­tion and con­figura­tion, delivering high-per­for­mance ana­lytics at scale — while keeping opera­tional costs low.

To demons­trate The Regular Brand’s capabili­ties, we’ll share insights from our work with ZEISS. This real-world example will high­light how The Regular Brand identifies com­petitive advan­tages and oppor­tunities for brand positioning across industries, analyzes brand values and con­tinuously monitors market trends and com­peti­tive bench­marks. For brand managers, this means the ability to track your brand’s position with precision, adapt strategies faster, and base decisions on compre­hensive, current data.

This session brings together expertise from brand strategy, client perspective, and AI engineering:

  • Simon Betsch – Partner & CEO, KMS TEAM Focuses on brand strategy, showing how AI-driven insights can translate into competitive advantages.
  • Benjamin Feldmann – AI Engineering Lead, bakdata Provides the technical overview of The Reguar Brand’s AI architecture

Whether you’re leading a global brand or managing a fast-growing one, this session will equip you with a clearer view of how AI can serve as your copilot in brand management.

Full program