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Annette Koch
T +49 (0)89 490 411-368

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Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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How can we make communication more tangible in the age of digital, real-time communication? We produced the sticker book #sticktogether as our 2016 Christmas gift. The medium reminds everyone to take a moment and slow down: ESC.

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