Our idea: Motorsport is the brand’s DNA, which is why the outline of the Porsche coat of arms inspired the design. We traced its contour over the entire body in white, gray, red and black, the brand`s typical racing colors. The coat of arms served as the inspiration for the overall look and effectively represents the brand identity: technology leadership, competitive spirit and passion. The peak of the coat of arms points forward: towards the immediate goal of winning the race, and the future direction of the sports car brand.

According to the regulations for GTE and LMP racecars, the 911 RSR and Le Mans 919 Hybrid prototypes will start in all races of the WEC, the long-distance world championship series organized by the Automobile Club de L’Ouest.

 

                                                                                                                                                                                               

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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24 hours of adrenaline

We congratulate Porsche on the 18th win at Le Mans!

06/20/2016 | In the most dramatic finish in the history of the 24 Hours of Le Mans, Porsche beat Toyota in the last minute on June 18-19. Like last year, the fastest design comes from KMS TEAM. And we are proud of it.

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Porsche Motorsport

Dempsey Proton Racing

Patrick Dempsey, American film star and passionate race driver, participates as part of the »Dempsey Proton Racing« team at the World Endurance Championship (WEC) 2015. The graphic design of the race car and equipment positions Dempsey as a strong, competitive driver while communicating Porsche Motorsport’s technical expertise.

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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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Porsche

Visual identity for Porsche Intelligent Performance

»Porsche Intelligent Performance« stands for the development of innovative vehicle concepts. The logo symbolizes the dynamic nature and speed of the vehicles while unifying two seeming opposites – namely efficiency and high performance.

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Porsche Motorsport

Corporate design

Porsche has a motorsport division that organizes national and international competitions, but practically no one recognizes the brand in this role. The new corporate design combines a classic racing aesthetic with the charisma of the Porsche brand.

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