Extensive photo galleries and videos alternate with compact content modules that allow users to digest content quickly and intuitively. The emotional presentation with large-format photos allows visitors to literally dive into the project. Smart functionalities and operating elements enhance the user experience. The latest offers are displayed on the homepage and can also be found in the real estate filter function, which is synchronized with an interactive map. Each residential project is presented on its own detailed page with an overview of the most important information.

These features allow users to find properties of interest more quickly and accurately, providing a comprehensive overview of the living concept, location, layout and price segment. Dialogue functions like the contact form, wish list and newsletter make the website user-friendly. The website dynamically adapts to smartphones and tablets thanks to its responsive design.

The modern screen design sets itself apart from other real estate websites, making the website a benchmark in this sector.

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Bauwerk Capital

Corporate website

The website relaunch for Bauwerk Capital, southern Germany’s leading provider of premium real estate, reflects the high quality and exclusive design of the residential projects offered on the site. It also appeals to potential buyers, renters and developers. Large images, smart functionalities and a responsive design make the website a benchmark in the real estate sector - on desktops, smartphones or tablets.

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Bauwerk Capital – Corporate website 1.0 (2010 to 2015)

The website for Bauwerk Capital, Southern Germany’s premium real estate specialist, was dominated by large images and customized functions even prior to its relaunch in 2015. The main goal of the design and interactive features of the site were the same as they are today – to deliver a comprehensive virtual experience of each property of interest.

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Each residential project was presented in the form of high-quality rendered illustrations, which provided a realistic view of the architectural concepts. The detail pages for each project provided all of the relevant information in compact form. People could also use a variety of different filter functions to locate properties of interest.

The previous version of the Bauwerk Capital website was also compatible with mobile devices, such as tablets. The recent responsive design implementation further optimized the site for devices with a variety of different screen formats, ranging from desktop computers to smartphones.

Bauwerk Capital

Brand positioning and identity

KMS TEAM defined a unique brand positioning for the Munich-based provider of exclusive, sustainable residential real estate in a market devoid of transparency. The focus is on corporate strengths such as service quality, exclusivity and a close relationship to the customer.

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Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.

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