Together with the BMW Motorrad team, the Munich-based brand strategy experts will streamline, structure and implement the brand model. This work is essential for the company as it responds to society’s rapidly changing mobility scenarios.
Simon Betsch, KMS TEAM Managing Partner and Brand Strategy Director: »We are delighted to support BMW Motorrad in all aspects of brand strategy over the next several years – especially in the context of the digital transformation of all brand touch points. Last year, we worked with the BMW Motorrad team to develop their brand strategy and brand identity. In the spirit of the brand promise, »MAKE LIFE A RIDE«, we are proud to be part of the team.«
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