Bovensiepen –Fine Driving
7/1/25 For decades, automotive enthusiasts around the world have associated the name Bovensiepen with automotive excellence and expertise. What is new is that the name now stands for an independent automotive brand dedicated to the credo of »Fine Driving«. The new era was recently heralded with the launch of its first model, the »Bovensiepen Zagato«. To build the brand, the Bovensiepen family enlisted the support of KMS TEAM. Together, they spent over a year preparing the brand’s initial unveiling.
Launching a new brand is always a challenge for a strategy and design agency – and in the case of Bovensiepen, it was a truly exceptional one. Creating an entirely new automotive brand, especially in the premium segment, is a rare undertaking. The identity, visual design and communication of the Bovensiepen brand were developed to the highest standards. The »Bovensiepen Zagato«, as the first model, embodies the values of the new brand: this grand tourer unites technical expertise and experience with design, emotion and luxury.
The result speaks for itself, as the new brand and its upcoming automobiles perfectly express our philosophy: Fine Driving.
Andreas and Florian Bovensiepen have taken a significant step – both as entrepreneurs and as a brand: »The transformation into an independent brand was an important and necessary step for us. Having the experts from KMS TEAM by our side was of great value. The result speaks for itself, as the new brand and its upcoming automobiles perfectly express our philosophy: Fine Driving«.
The new website is the first platform to present the brand, its product, manufacturing approach and vision. In-house developed CGI and motion assets bring the brand and its products to life. Design, text and communication principles and the corresponding tools have ensured simple and flexible application of the brand experience elements right from the start.
Patrick Märki, Managing Partner at KMS TEAM, comments: »The Bovensiepen product and brand launch was a truly special project for us. It was about turning the Bovensiepen family’s deep passion for automobiles into an emotional luxury brand«.
KMS TEAM would especially like to thank the Bovensiepen family and their team, Diana Graham (logo design) and the agencies Hypercode (website), PACIFIC (communication strategy) and RGBERLIN (post-production) for the trusting and enjoyable collaboration.
