New brand identity
for CADFEM
8/11/2025 Simulation technology is a central driver of sustainable innovation, with applications in nearly all key industries worldwide. This future focus is reflected in CADFEM’s new brand presence: featuring a clear, systematically developed design concept, a cohesive visual language representing technology, people, and values, a redesigned corporate logo, and a newly defined key visual aesthetic that works across all offerings.
Together with CADFEM, a leading provider of simulation technologies and digital engineering based in Grafing near Munich, we developed a comprehensively renewed corporate identity. The fundamental redesign was prompted by the company’s 40th anniversary and the desire to lead the brand into the future, both strategically and visually
Our goal was to create an evolutionary, distinctive brand design based on the existing brand strategy that visibly strengthens CADFEM’s established market position as one of the largest European providers in the simulation field. In close collaboration with the management as well as marketing and brand managers, we sharpened the company’s visual profile — with a focus on media diversity, technical precision, and content relevance.
A new colour palette, as well as applications in motion design and campaign communication, make the brand presence tangible across media and strategically ready for everything to come.
