This is how it works: The cross-media application takes a picture of the user, who then uses intuitive gestures to design the image: There are over eight billion ways to add colors, typography and stylistic elements. The unique motifs can be generated in PDF format, printed as a DIN A0 poster and also shared via social media. This new and unique post-generative design process brings digital innovation to analogue reproductions.

LICHTGESTALTEN is also available as app for iOS and Android.

Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry.