We are sharing the journey we have taken with Canyon at the Brand Days in Cologne on 23rd February and London on 1st March 2018, highlighting the important decisions involved in crafting this powerful brand: from developing the strategy and identity as well as the brand’s clear approach and mindset in an incredibly competitive market, to the ways in which the brand interacts with the public. We are also looking towards the future and explore what successful brands are dealing with today, and what the winning branding concepts of the future will look like.

 

 

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

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Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite Canyon Markenetwicklung: Roadlite

Canyon Bicycles

Brand development

We developed the »Pure Cycling« attitude for Canyon Bicycles, a company that produces high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. This mindset has helped the company become a successful global brand.

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Canyon Bicycles

Corporate typeface

The new corporate typeface for Canyon Bicycles puts the finishing touch on the corporate design we developed for the company. Inspired by the world of cycling and the striking geometric design of the visual identity, it consistently transports the attitude of »Pure Cycling« in every medium.

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Canyon Bicycles

Brand manual

The brand manual for Canyon Bicycles defines guidelines for a consistent, global visual identity and helps promote the bicycle manufacturer’s development as a strong brand.

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Canyon Bicycles

Brand book

The brand book for Canyon Bicycles, manufacturer of premium sport bicycles, features original parts of a Canyon shipping box to reflect the sport as well as the company’s direct sales model.

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Canyon Bicycles

»Pure Cycling« Magazine 2016

We are taking »Pure Cycling« literally: the Canyon magazine explores the experiences of Canyon cyclists and focuses on their passion for the sport. We ride with mountain bikers Fabio Schäfer and Jannik Hammes in the American state of Utah on the search for lines they have only ever seen in legendary bike videos.

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Canyon Bicycles

»We Ride History« – Canyon Crew Stories

»Every Canyon tells a story«: We designed the »We Ride History« storybook to mark Canyon’s 30th anniversary. The personal stories of company employees in this book tell Canyon’s history of success – the development from its early beginnings in a garage to becoming a leading international bike brand.

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