We are sharing the journey we have taken with Canyon at the Brand Days in Cologne on 23^rd February and London on 1^st March 2018, highlighting the important decisions involved in crafting this powerful brand: from developing the strategy and identity as well as the brand’s clear approach and mindset in an incredibly competitive market, to the ways in which the brand interacts with the public. We are also looking towards the future and explore what successful brands are dealing with today, and what the winning branding concepts of the future will look like.