We designed the race car for »Dempsey Proton Racing« as well as »Abu Dhabi Proton Racing«, the partner car driven by the team of drivers Christian Ried, Klaus Bachler and Kahled Al Qubaisi. The design is a further development of the existing team colors. Patterns consisting of black, white and gray triangles are featured on both vehicles. Patrick Dempsey’s car also includes blue accents to make it clearly recognizable. Variations on this pattern can be used in a variety of different media, and are found on racing suits, at the pit garages and on the team truck.

In the past two years, Dempsey took part in the legendary 24 Hours of Le Mans race and took 4th place in his class with the Porsche 911 GT3 RSR (2014) and 5th place in the Porsche 911 RSR (2013).
Dempsey will start in Le Mans for Porsche once again on June 13, 2015.

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Porsche Motorsport

Dempsey Proton Racing

Patrick Dempsey, American film star and passionate race driver, participates as part of the »Dempsey Proton Racing« team at the World Endurance Championship (WEC) 2015. The graphic design of the race car and equipment positions Dempsey as a strong, competitive driver while communicating Porsche Motorsport’s technical expertise.

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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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Porsche

Visual identity for Porsche Intelligent Performance

»Porsche Intelligent Performance« stands for the development of innovative vehicle concepts. The logo symbolizes the dynamic nature and speed of the vehicles while unifying two seeming opposites – namely efficiency and high performance.

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Porsche Motorsport

Corporate design

Porsche has a motorsport division that organizes national and international competitions, but practically no one recognizes the brand in this role. The new corporate design combines a classic racing aesthetic with the charisma of the Porsche brand.

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