Design
Perspectives

What does the future of German design agencies look like?
6/10/25 In episode 17 of the podcast »Design Perspectives« by the German Design Council, our Managing Partner Simon Betsch talks with host Philipp Thesen about the transformation of traditional agencies into strategic design consultancies.
Together, they discuss key questions such as: How does design make brand identities tangible? What impact does AI have on design and design processes? And what new forms of collaboration are needed to turn design agencies into spaces for learning and long-term sparring partners for companies?