The main idea behind the brand is also the new brand promise: »We inspire with energy«. It conveys MVV’s self-image of being able to connect expertise and ingenuity, and push existing boundaries – for the market as well as the employees. KMS TEAM systematically developed all design elements on this basis. The »energy loop« is an analogue and digital brand element that resonates through the entire brand identity. It also serves as the basis for the corporate logo and as the dynamic signature for the company. The primary company color red is combined with a blue to purple shade to charge it even further.

Dr. Georg Müller, CEO at MVV: »Our new brand has specific values that provide orientation and a clear identity. The new visual identity KMS TEAM designed for MVV represents the momentum and diversity of our company.«

Knut Maierhofer, KMS TEAM Founder and Managing Partner: »The new MVV brand identity is fresh, bold and positions the company as a strong monobrand. The new corporate design literally creates energy – for communication with all audiences, across all brand touch points.«

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Diakonie

Corporate Design

We were appointed to rework Diakonie’s image and to develop a new visual language. It was to be direct yet dignified, concrete yet playful and emotional.

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LEDVANCE

Brand Development, Corporate Design

Robert Börsting, Design Director KMS TEAM on LEDVANCE’s new visual identity: »Our goal was to create a symbol that allows the greatest possible flexibility in design while illustrating the great variety in light. But how do you translate the quality of light into a symbol?«

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Staatsgalerie Stuttgart

Corporate Design

KMS TEAM developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.

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