We developed the cross-media »LICHTGESTALTEN« installation to mark our 30th anniversary. It takes a picture of the user, who can then use intuitive gestures to design the image: There are over eight billion ways to add colors, typography and stylistic elements to the portrait. The app can generate these unique motifs in PDF format, print them as DIN A0 posters and share them on social media channels – bringing digital innovation to analogue reproductions.