Hello
Oppor­tunities

7/31/25 NürnbergMesse pre­sents a com­pre­hen­sive re­branding to better meet the demands of the digital world and to strengthen its position as an inter­natio­nal plat­form for inno­vation, colla­bora­tion, and growth. The strategy and design agency KMS TEAM de­veloped the new future-oriented brand idea »Hello Oppor­tuni­ties«. It is used both as a tag­line and as a central theme that places human inter­action at the heart of the brand – high­lighting it as a key strength of the trade fair.

The new visual identity is as colour­ful and diverse as the end­less ideas that emerge when people come to­gether. »Hello Oppor­tuni­ties is more than just a tag­line. It is our promise to our cus­tomers and part­ners for an inspiring shared future – on­site and online. KMS TEAM has not only sharpened our self-image, but also trans­lated it into a future-proof design that visually summa­rises our brand essence,« says Peter Ottmann, CEO of NürnbergMesse Group.

For NürnbergMesse, human inter­action is not just an out­ward promise but a lived reality. The result shows the power of what we’ve achieved to­gether.

Helena Betsch

Design Director KMS TEAM

All elements of the cor­porate design were re­designed on the basis of the sharpened identity. Vibrant colours (Em­powering Orange, Em­bracing Red, and Inspira­tional Pink), new icons, custom illus­tra­tions in collage style, and a revised logo symbo­lise what NürnbergMesse stands for: connec­tion, ex­change, and shared progress. At the core of the design system are the so-called Connec­tion Shapes. With the help of the Shape Genera­tor – a bespoke digital tool – the team at NürnbergeMesse can generate an endless variety of these shapes for every appli­ca­tion quickly and cost-effectively in-house.

The visual appear­ance is comple­mented by a custom font that is derived directly from the central design idea. It provides NürnbergMesse with a distinct visual identity and media flexi­bility. Whether used on posters, in motion design, or across social media – the flexible design system is cross-media, in­clusive, and developed in accordance with inter­natio­nal WCAG/APCA accessi­bility standards.

Helena Betsch, Design Director at KMS TEAM, explains: »For NürnbergMesse, human interaction is not just an outward promise but a lived reality. We are de­lighted to have supported the NürnbergMesse team throughout the entire rebranding process. The result shows the power of what we’ve achieved together.«

30 kms team nuernbergmesse poster 3 2

What began in 1974 with the idea of giving a stage to the regio­nal eco­nomy has evolved into a global ex­hibition com­pany with over 1.5 million visi­tors annually. The new brand identity is an invita­tion to shift perspec­tives – and a clear commit­ment to con­tinuous de­velop­ment. With »Hello Oppor­tuni­ties«, NürnbergMesse positions itself as an agile plat­form in a dyna­mic, global trade fair market and sends a strong signal for a new kind of brand leader­ship within the industry.

The NürnbergMesse Group is one of the 15 largest ex­hibi­tion com­panies in the world. It em­ploys around 1,200 people at 15 locations in Ger­many, Austria, Italy, Greece, Brazil, China, India, and the USA. Its port­folio of around 120 physical and digital events focuses on five key areas: Retail & Con­sumer Goods, Building & Construc­tion, Process Tech­no­logy, Electronics & Security, and Social & Public. These events safe­guard over 12,000 jobs and generate billions in tax revenue and consumer spending each year – making NürnbergMesse a vital eco­nomic driver for the Nuremberg metro­politan region and across Germany.

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