The guiding idea, »Magnify Life«, is the core of the brand positioning. The communication concept and imagery focus on storytelling and bring technology, people and experiences together.

JINS is Japan’s leading eyewear manufacturer with over 300 stores in Japan, China and the United States.

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

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JINS

Brand development

JINS is a leading eyewear manufacturer with over 300 stores in Japan, China and the United States. We conducted an extensive relaunch to restructure and reposition the brand strategically, helping to promote the international expansion of this Japanese brand.

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