MarTech
Breakthrough Award for
The Regular Brand
9/8/26 KMS TEAM and Bakdata have been awarded »Brand Intelligence Solution of the Year« for The Regular Brand in the Analytics & Intelligence Tools category at the 2026 MarTech Breakthrough Awards.
The annual MarTech Breakthrough Awards recognise the most innovative technologies and solutions shaping the future of marketing, advertising and sales technology. The award highlights The Regular Brand as a pioneering solution at the intersection of brand strategy, artificial intelligence and data intelligence.
Turning brand identity into measurable intelligence
For global brands, managing consistency and differentiation has become increasingly complex: more markets, more touchpoints and more cultural contexts are creating a growing challenge for branding teams. At the same time, many categories are becoming visually and semantically more similar.
Developed by KMS TEAM and Bakdata, The Regular Brand addresses this challenge by using AI and data analysis to reveal the patterns that make brands distinctive, credible and relevant.
The tool analyses visual and verbal brand elements across thousands of websites – including typography, colour systems, imagery, logos, messaging and semantic territories – and transforms this data into actionable strategic insights.
It enables companies to:
- Monitor and control how consistently their brand is expressed across markets and touchpoints
- Benchmark their brand positioning against competitors and category conventions
- Explore opportunities for meaningful differentiation and future brand development
A new approach to brand management
While many AI tools identify patterns, The Regular Brand goes further by interpreting what these patterns mean in a competitive brand context. It creates a new foundation for modern brand management, helping companies make more informed decisions, strengthen distinctiveness and manage their brands with greater confidence.
By combining KMS TEAM’s expertise in brand strategy with Bakdata’s capabilities in AI and data engineering, The Regular Brand establishes a new category of Brand Intelligence: scalable, industry-specific and directly actionable.
More information: https://the-regular-brand.com
