New Brand
Leadership
Our PAGE executive seminar »New Brand Leadership« will take place for the first time as an in-person event at our office in Munich. For participants, this is not only valuable in terms of content but also offers a rare behind-the-scenes look at our agency. For us, it is an opportunity to bring brand leaders together in person for a day of inspiration, discussion and exchange.
When & where?
18 June 2026, 9:00–17:30 (including lunch break)
KMS TEAM, Gabrielenstr. 9, 80636 Munich
Why attend?
The seminar demonstrates the key steps, tools and connections of successful brand management. Our Managing Partners, Simon Betsch and Patrick Märki, will use real-world examples to show how growth strategy, identity, design and customer experience can be effectively integrated – including the targeted use of new technologies, tools and collaboration models. Because New Brand Leadership means understanding brand management as a platform for transformation and development, and shaping the brand as an active driver of business performance.
Places are limited to 20 participants.
Register here
Why strong brands need to be managed differently today
Since the early days of digital transformation in the 2010s – and now even more so with the rise of machine learning – companies have had to rethink how they build and maintain successful customer relationships. Changing consumption and communication habits, along with rising expectations around experience and performance, are putting pressure on brands to continuously evolve their positioning and brand experience.
At the same time, additional transformative forces are driving this change: demographic shifts, new forms of internationalisation, and the transition towards a more sustainable, socially oriented market economy. All of this creates new opportunities and areas for action, making the brand more than ever a central anchor of trust in the relationship with customers.
The agenda
Part 1: Making your brand a driver of business success
1. The role of brand in business success
- Brand and impact
- The role of brand management – then and now
2. Evidence-based decision-making in brand management
- Objectives and foundations of successful brands
- Stakeholders in brand management
3. Identity as the guiding principle of the brand
- Identity and values-based decision-making
Part 2: Making your brand effective and tangible
1. Flexibility and consistency in brand expression
- Principle-based design systems
- The role of AI in brand management
2. Customer-centric brand management
- Branded customer journey
- Connecting and managing brand and customer experience
3. New organisational and operating models for brands
- Tools for internal brand awareness
- Internal brand activation
4. AI roadmap for brand management
- How AI and agentic commerce are reshaping brand management and purchase decisions
- Customer journey ownership: thinking end-to-end rather than in channels
- Trust as the key differentiating factor in a world of abundant content
- Key questions for implementation: data, ownership and the role of AI across the customer journey
We look forward to welcoming you!
