PAGEwebinar
»New Brand Leadership«
6/5/25 A brand is more than just design: Our Managing Partners Patrick Märki and Simon Betsch will show you how to establish brand leadership in your projects. The webinar takes place on 10 and 11 July 2025, from 9:00 am to 1:30 pm each day, with plenty of time for questions and discussions.
Since the beginning of the digital transformation in the early 2010s –and even more so today with machine learning – companies must rethink how they build and maintain successful customer relationships. Changing consumer habits, new communication patterns, as well as evolving expectations around products and experiences, have put companies under pressure for years to review and realign their positioning and brand experience.
In addition to technological progress, other transformative forces are driving the need to recalibrate the brand as the central anchor of trust in every customer relationship. Demographic shifts, new waves of internationalisation, and the transition towards an ecological and social market economy present opportunities and open up new fields of action for businesses.
This webinar covers the essential steps, tools, and key connections behind successful brands. Using practical examples, it demonstrates how growth strategy, identity, design, and customer experience can be effectively integrated. We will also introduce the targeted use of new technologies, tools, and collaboration models.
